What's in a Name?

What's in a name? We put so much weight on names in our society. what to name our kids or what brand name of laundry detergent to use. Everything we do is somehow tied to a name. Does our name define us? Are we more gifted or priveledged because of our name? Hardly. I can tell you that names are tied to memories. I have met people and thought oh I once knew someone with that name and every memory, good, bad or indifferent came along with it. We attach some sort of predisposition to the names of the people around us. What if we did not have names and referred to ourselves and each other simply as "child" or "loved one" or "friend" I wonder what possibilities would await if there were no classification or distinction and we could just be who we are.